With the introduction of larger phones, Apple is banking on higher sales. Today we will find out if this strategy has paid off. It’s up to you to have a strategy to make the news event work for you.
If AAPL closes today at $111.00:
On average expect it to close between $116.90 and $105.10 by the end of the week. If it goes according to the average, expect a $5.90 move in either direction by the end of the week. Out of the past 17 times it has gone down in price 8 times. If the largest change (up or down) over the past 17 earnings reports is repeated, expect a move more to the tune of $17.30 in either direction.
It is always better to be prepared with proper expectations. Having dreams of stock price moves that may only happen once every ten years is the easiest path to losses.
Good luck and trade rationally.