Apple Earnings – July 21, 2015

Is it time to watch the iWatch sales fall off?  Or is it time to pay attention to the fact that everyone has pretty much upgraded to an iphone 6?  It’s up to you to have a strategy to make the news event work for you.

 

If AAPL closes today at $131.00:

On average expect it to close between $137.90 and $124.10 by the end of the week.  If it goes according to the average, expect a $6.90 move in either direction by the end of the week.  Out of the past 19 times it has gone down in price 9 times.  If the largest change (up or down) over the past 17 earnings reports is repeated, expect a move more to the tune of $20.40 in either direction.  Currently the market is pricing in a $5.70-$6.25 move by the end of the week.

It is always better to be prepared with proper expectations.  Having dreams of stock price moves that may only happen once every ten years is the easiest path to losses.

Good luck and trade rationally.

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